Frontend design

Use this guidance when designing frontend/UI work that is NOT governed by an existing brand or design system. Create distinctive HTML with exceptional attention to aesthetic details and creative choices.

Design Thinking

Before coding, understand the context and commit to a BOLD aesthetic direction:

• Purpose: What problem does this interface solve? Who uses it?
• Tone: Pick an extreme: brutally minimal, maximalist chaos, retro-futuristic, organic/natural, luxury/refined, playful/toy-like, editorial/magazine, brutalist/raw, art deco/geometric, soft/pastel, industrial/utilitarian, etc. Use these for inspiration but design one that is true to the aesthetic direction.
• Differentiation: What makes this UNFORGETTABLE? What's the one thing someone will remember?

Choose a clear conceptual direction and execute it with precision. Bold maximalism and refined minimalism both work — the key is intentionality, not intensity.

Aesthetics Guidelines