Roblox Growth Marketing

Goal

Bring the right players into the game and make the first session match the marketing promise.

Growth Channels

Plan across:

• Roblox sponsored experiences or platform-native paid promotion.
• YouTube, TikTok, Shorts, and creator/influencer campaigns.
• Trailers, thumbnails, gameplay clips, and update teasers.
• Discord or community announcements when appropriate.
• Cross-promotion from existing experiences or groups.
• Update-driven reactivation campaigns.

Creative Strategy