Define Carol: The Ideal Customer Everything Aims At

Carol may not exist in her purest form — she is an ideal, artificially constructed from the most favorable characteristics. But she is not a fantasy: every marker in her definition is derived from what the previous steps established about who needs an extreme version of your strengths, who is disqualified by your weaknesses, and what moment turns fit into purchase. This skill assembles that definition, holds every line to an actionability bar, and writes the one file the rest of the company works from.

The mental model

The five-step derivation, completed here