Interview Report: What You Know, What You Think

A round of interviews ends and the learning scatters: a hypothesis file only its author can decode, debriefs nobody rereads, teammates asking "so what did we actually find?" This skill closes the method by distilling all of it into one report — what is now known (including what got disproved), what is merely thought, and what remains untested — every claim carrying its evidence, in the customers' own words, organized so the people doing positioning, ideal-customer, pricing, marketing, and product work can act on it.

The mental model

The report is the bridge from evidence to action