More or Less — pick one pricing strategy and align behind it

There are exactly three self-consistent ways to price a business:

All three are valid — each has wildly successful companies of every size in every industry. Each also drags along a batch of consequences: some you'll love, some you'll hate, and you must accept the whole batch. The only wrong move is not to choose — to send mixed signals, where your price promises one thing and your product does another, and the customer walks away confused. Confused customers don't buy.