App Analytics

Interpret ASO and App Store performance data and turn it into decisions for metadata, creatives, pricing, reviews, releases, and experiments.

ASO.dev Measurements context

ASO.dev Measurements compares current vs previous periods and shows release-date markers on charts. Use those release markers to connect metric changes to metadata, screenshot, pricing, event, or version changes.

Common metrics:

• impressions, product page views, downloads, conversion
• in-app purchases, subscription/revenue metrics when available
• retention, sessions, active devices
• ratings, reviews, review velocity
• release dates and before/after periods

Workflow