CPP, PPO, and Store Listing Tests

Use this for App Store Custom Product Pages, Product Page Optimization tests, product page variants, campaign pages, and conversion test planning.

MCP workflow

1. Use app-store-connect-mcp.
2. CPP/PPO tools are planned later. If a CPP/PPO tool exists, read the current page/test before editing.
3. If no CPP/PPO MCP tool exists in the active localhost server, produce a save-ready plan and clearly say live fill is not available yet.
4. Never overwrite default product page metadata while editing a CPP/PPO draft unless the user explicitly asks.

Decide the object

• PPO: native App Store A/B test against the default product page.
• CPP: targeted product page for a campaign, ad group, audience, keyword cluster, country, creator/partner link, or seasonal moment.
• Google Play Store Listing Experiment: use android-aso for Play-specific experiments.

Apple PPO facts