In-App Events

Use this for App Store In-App Event strategy, metadata, media direction, localization, validation, and ASO.dev draft filling.

MCP workflow

1. Use app-store-connect-mcp.
2. Read active event with get_app_event_data.
3. Read project context when positioning or tone matters.
4. Use seasonal-calendar when the event is tied to public holidays, cultural moments, or monthly campaign planning.
5. Identify event goal, badge/type, audience, territories, dates, and localization scope.
6. Draft event fields, locale copy, and media direction.
7. Validate with validate_ai_companion_data target appEvent.
8. If asked to apply, fill with fill_app_event.

What events do

In-App Events are time-limited App Store cards for timely content or activities inside the app. They can appear on the product page, in search, and in editorial/personalized placements across App Store surfaces. They can support acquisition, re-engagement, feature adoption, and seasonal campaigns.