Localization and Cross-Localization

Localize metadata and optimize country-level keyword coverage. Treat localization as market adaptation, not literal translation.

Workflow

1. Use current-metadata-fetch for current localizations.
2. Read project context when available: current markets, app UI languages, audience, monetization, and brand tone.
3. Identify whether the app UI/content is localized or only the store listing is localized.
4. Prioritize target countries and locales.
5. List relevant App Store localizations for each country, including cross-localization opportunities.
6. Research or request local keyword data; do not translate English keywords directly.
7. Assign a keyword theme per locale.
8. Adapt metadata, screenshots, promotional text, and What's New.
9. Validate character limits, placeholders, URLs, legal text, and native-review needs.

ASO.dev localization tooling

Use these ASO.dev concepts when available: