Seasonal ASO Calendar

Use this for holiday-driven ASO planning, seasonal keyword opportunities, campaign timing, metadata changes, screenshot theming, In-App Events, and revert plans.

Source

ASO.dev publishes an App Store marketing calendar with public holidays and seasonal planning links:

• https://aso.dev/blog/calendar/
• Google Calendar subscription is available from that page.
• Apple Calendar / Outlook subscription is also available from that page.

This calendar is a planning source, not MCP and not the ASO.dev product API.

Workflow