Subscription Lifecycle

Use this for the end-to-end subscription journey: trial -> paid conversion -> renewal -> churn prevention -> billing recovery -> win-back.

Use monetization-strategy for paywall/pricing design. Use in-app-subscriptions and pricing-availability for App Store subscription metadata, offers, price, and availability changes.

Workflow

1. Read app-context or get_project_context when available.
2. Identify subscription products, groups, durations, trials, intro offers, promo offers, win-back offers, price changes, and target territories.
3. Collect lifecycle metrics if available: trial starts, trial-to-paid, renewal rates, voluntary churn, billing retry/grace period recovery, win-back, LTV, MRR, refund rate, cancellation reasons, and cohort age.
4. Diagnose the weakest lifecycle stage.
5. Recommend actions without inventing metrics or benchmarks.
6. For App Store configuration changes, hand off to in-app-subscriptions, pricing-availability, or future MCP pricing/subscription tools.

Lifecycle map