jtbd-analysis
Installation
SKILL.md
Understand why customers "hire" and "fire" products. JTBD (Christensen/Moesta) reframes competition: you're not competing against similar products, you're competing against whatever the customer currently uses to get the job done — including doing nothing.
Job Statement Format
Structure every job as: "When [situation], I want to [motivation], so I can [expected outcome]."
- "When I finish a customer call, I want to capture key insights quickly, so I can share them with my team before I forget the context."
- NOT: "Users want better note-taking." (Too vague, no situation, no outcome.)
The situation is critical — the same person has different jobs in different contexts.
Forces of Progress
Four forces determine whether someone switches to your product. Map all four:
Related skills