pricing
Pricing — Charge Based on Value, Not Fear
"What should I charge? I don't want to scare people away."
The problem
You have zero customers. You don't know what to charge. If you charge too much, you scare people away. If you charge too little, you look desperate — and you can't build a business.
Most pricing advice assumes you have existing customers, competitors, or market data. You have none of that.
The real problem isn't about picking the right number. The problem is you're trying to set a price before you understand the value you deliver. Price isn't a number you pick. It's a reflection of the value your customer gets, translated into their willingness to pay.
The leading word: anchor
Price is an anchor, not a number. It sets expectations, signals quality, and frames the conversation. A low anchor says "this isn't worth much." A high anchor says "this is serious."
You can always lower an anchor. You can almost never raise one.