seo-content-strategy
Content-Driven SEO Strategy
Keyword Research Methodology
Keyword research is the foundation of every content strategy. The goal is not to find the highest-volume keyword — it is to find the right keywords that match your audience, intent, and competitive position.
Seed Keyword Generation
Start with 5-10 seed keywords that define your core topic area. Sources:
| Source | Method |
|---|---|
| Product/service descriptions | Extract nouns and noun phrases from what you sell |
| Customer language | Pull terms from support tickets, reviews, sales calls |
| Competitor homepages | Identify category terms competitors target |
| Google Search Console | Export queries already driving impressions |
| Industry glossaries | Capture jargon your audience actually searches |
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