seo-local-seo
Local SEO
Google Business Profile (GBP) Optimization
Google Business Profile is the most important factor for local pack rankings.
Required fields
| Field | Best Practice |
|---|---|
| Business name | Exact legal name (no keyword stuffing) |
| Primary category | Most specific category that fits |
| Address | Exact match to website and all citations |
| Phone | Local number (not toll-free) with area code |
| Website URL | Link to location-specific landing page |
| Hours | Accurate, including holiday hours |
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