Funnel Platform Picker

Pick a platform from the case, not from a feature grid. Most of these tools can build the same funnel; they differ on cost curve, who owns the data, and what breaks when you stop paying. Get those three right and the feature comparison rarely matters.

When to use

• "Which funnel builder should I use"
• "Is it worth moving off ClickFunnels / GoHighLevel"
• "Should I self-host this or use a SaaS"
• Budget review on marketing software
• Agency deciding what to standardize client work on

Step 1: get the six inputs

Refuse to recommend without these. Each one flips the answer: