Landing Page Conversion Audit

Audit a live page (or a mockup) for the things that actually move conversion rate on paid traffic, and return a ranked fix list. Do not return a generic "add more social proof" list - every finding must name the element, the failure mode, and what to change it to.

When to use

• "Review my landing page" / "why is my conversion rate so low"
• Paid traffic is running and CPA is above target
• Before scaling ad spend on a page that has never been audited
• A checkout page with a high add-to-cart-to-purchase drop-off

When not to use

• The page has no traffic yet - there is nothing to diagnose. Use sales-funnel-blueprint to design it instead.
• The problem is upstream (wrong audience, wrong offer). A page audit cannot fix a broken offer; say so and stop.

Procedure

1. Gather what you are allowed to conclude from