Post-Purchase Upsell Flow

The step after payment is the cheapest revenue in a funnel: the customer has already converted, the payment method is already captured, and the offer costs nothing in ad spend. This skill covers designing that step and the technical requirements that make it actually work.

When to use

• "How do I increase AOV" / "my ad costs are fine but revenue per order is too low"
• Adding an upsell, cross-sell, bundle or downsell to an existing checkout
• The thank-you page currently says only "thanks for your order"
• Deciding between a pre-purchase bump and a post-purchase upsell

When not to use

• Main funnel converts near zero - fix that first (landing-page-conversion-audit). An upsell on no traffic is arithmetic on zero.
• High-ticket, sales-call-closed offers. The upsell there is a human conversation, not a page.

Pre-purchase vs post-purchase: pick deliberately