Sales Funnel Blueprint

Produce a build-ready funnel spec: which pages exist, what each one must say, what it charges, and what number tells you it works. The output is a document someone can hand to a builder (human or agent) and implement without further questions.

When to use

• "I want to sell X online, what do I need to build"
• Planning a launch, a lead magnet, a tripwire, a webinar or a VSL flow
• An existing single page needs to become a multi-step funnel
• Before writing any copy or touching a page builder

When not to use

• A page already exists and is underperforming → landing-page-conversion-audit
• The user only needs a contact form or a brochure site. Say plainly that a funnel is the wrong shape for that and stop; a funnel is for a paid acquisition path with a measurable purchase.

Step 1: pin the inputs

Do not design before you have these five. Ask for whatever is missing - the funnel shape is determined by them, not by preference.