Email Automation and Drip Sequences

Email automation sends the right email to the right person at the right moment, based on who they are or what they have done, rather than when the sender decides to broadcast. Done well, automated sequences outperform broadcast campaigns on every engagement metric because they are relevant by design.

Related skills: marketing-campaigns/SKILL.md (campaign execution, segmentation, CTA design), content/SKILL.md (writing individual emails), list-hygiene/SKILL.md (managing segment membership, suppression), compliance/SKILL.md (consent requirements for automated marketing)

How to Choose the Right Automation

Match the user's described problem to the automation type below. Most problems map clearly to one sequence type.