Email Marketing Campaigns

Marketing email is sender-initiated. That distinction shapes everything: consent requirements, unsubscribe obligations, content rules, and the risk profile of every send. Done well, marketing email drives meaningful revenue and retention. Done poorly, it damages your domain reputation in ways that take months to recover.

Related skills: compliance/SKILL.md (consent, CAN-SPAM, GDPR, unsubscribe law), list-hygiene/SKILL.md (segmentation data, suppression, sunset policy), content/SKILL.md (subject lines, HTML structure, spam trigger words), monitoring/SKILL.md (tracking complaint rate after sends)

The One Email, One Goal Rule

Every marketing email should have a single primary call-to-action.