brainstorming

Idea work has three movements: diverge → debate → converge. Most teams skip the middle one and converge on the first plausible idea. The debate panel is the point of this skill.

1. Diverge — generate genuinely different bets

From a framed problem (who · cost-of-pain · why-now · success metric), produce 3–5 distinct approaches — different bets, not cosmetic variants. Force diversity along at least one axis each:

• different user (who you serve first)
• different wedge (the one feature you lead with)
• different scope (concierge/manual vs full self-serve)
• different business shape (tool you sell vs outcome you deliver)