Local SEO — built to be found, not just reviewed

For a storefront, a restaurant, or a listing site, being discoverable IS the product. SEO designed in is cheap; SEO retrofitted is a rebuild. Build these signals from the first page.

1. Structured data (schema.org) — the biggest local lever

Emit JSON-LD matching the entity, validated against Google's Rich Results requirements:

• LocalBusiness (+ the specific subtype: Restaurant, HomeAndConstructionBusiness, RealEstateAgent) — name, address (PostalAddress), geo, telephone, openingHours, priceRange, url, sameAs (social). This is the single highest-impact local SEO signal.
• Product + Offer (storefront) — name, image, price, availability, aggregateRating.
• Menu / MenuItem (restaurant online-ordering).
• RealEstateListing / Residence (listings) — price, address, floorSize, numberOfRooms.
• BreadcrumbList on every deep page; FAQPage where there's Q&A.

Validate every type with the Rich Results test before shipping; invalid JSON-LD earns nothing.