Vertical: marketing & creator — undercut the take-rate, own the white space

Creators monetize an audience across channels they don't control. Their economics are dominated by take-rate (the platform's cut) and by brand sponsorships that most creators still manage in spreadsheets. Two of the four products here (scheduling, analytics) sit in red oceans owned by entrenched incumbents; one (sponsorship-crm) sits in genuine white space. Spec against that asymmetry — don't lead with the commodity.

1. Domain vocabulary