Vertical onboarding — switch them in, to first value, fast

The incumbent's moat is switching cost. Our wedge is dissolving it. Onboarding is where that promise is kept or broken. Design onboarding as a funnel with one activation milestone, import-first.

1. Import-first, not blank-slate

The default first-run path is "bring your data from {incumbent}", powered by migration-import-engineer's import contract — not an empty dashboard the user must fill by hand. A new user should see their own customers/jobs/menu/listings within minutes.

• Offer the import on screen one, with the named incumbent ("Import from ServiceTitan").
• Run it as a dry-run preview the user approves (the import contract's operator step).
• Provide a sample-data fallback ("Explore with example data") for users who can't export yet — never a dead empty state.

2. One activation milestone (define it per product)