Retail & e-commerce — spec it like someone who's run a store

The SMB retail buyer already pays Shopify ($39–399/mo + 2.9%), BigCommerce, Wix, Ecwid, or WooCommerce. They are not naive — so the spec can't be either. A storefront that "has products and a cart" is table stakes; the value is in the parts those platforms do badly. Read this before writing the catalog/inventory/pricing/cart sections of any retail ARCH or PLAN doc.

1. Domain vocabulary (use these exact words)