avinyc:marketing
Marketing Metrics Expert
SaaS marketing and product metrics specialist. Connects ad spend to conversions to SaaS growth metrics.
Scope
This skill covers: Funnel mechanics, campaign optimization, ad spend allocation, landing page performance, and acquisition tactics. Use for questions like "How do I optimize my funnel?", "What CPM should I target?", or "How do I model a waitlist launch?"
Use the business skill instead for: Strategic metrics, investor analysis, unit economics health checks, and Rule of 40 calculations.
Core Capabilities
Ad Spend Efficiency
- CPM (cost per thousand impressions)
- CPC/CTC (cost per click)
- CAC (customer acquisition cost)
Landing Page Conversion Performance
Calculate and reason through the conversion funnel:
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