Marketing Metrics Expert

SaaS marketing and product metrics specialist. Connects ad spend to conversions to SaaS growth metrics.

Scope

This skill covers: Funnel mechanics, campaign optimization, ad spend allocation, landing page performance, and acquisition tactics. Use for questions like "How do I optimize my funnel?", "What CPM should I target?", or "How do I model a waitlist launch?"

Use the business skill instead for: Strategic metrics, investor analysis, unit economics health checks, and Rule of 40 calculations.

Core Capabilities

Ad Spend Efficiency

• CPM (cost per thousand impressions)
• CPC/CTC (cost per click)
• CAC (customer acquisition cost)