OGSM Strategic Planning

Build rigorous one-page strategic plans using the OGSM framework (Objective, Goals, Strategies, Measures). Originated at Procter & Gamble from Japanese strategic planning in the 1950s, OGSM is used by Fortune 500 companies to align entire organizations on a single page.

When to Use

• Translating workshop insights, interviews, or vision documents into a structured strategic plan
• Creating a new OGSM from scratch for an organization, department, or team
• Reviewing or refining an existing OGSM for quality and coherence
• Cascading a company-level OGSM down to department or team level
• Comparing before/after versions of a strategic plan

Core Concepts

OGSM answers four questions on a single page: