ogsm
OGSM Strategic Planning
Build rigorous one-page strategic plans using the OGSM framework (Objective, Goals, Strategies, Measures). Originated at Procter & Gamble from Japanese strategic planning in the 1950s, OGSM is used by Fortune 500 companies to align entire organizations on a single page.
When to Use
- Translating workshop insights, interviews, or vision documents into a structured strategic plan
- Creating a new OGSM from scratch for an organization, department, or team
- Reviewing or refining an existing OGSM for quality and coherence
- Cascading a company-level OGSM down to department or team level
- Comparing before/after versions of a strategic plan
Core Concepts
OGSM answers four questions on a single page:
| Component | Question | Nature |
|---|---|---|
| Objective | Where do we want to go? | Qualitative — the ambition |
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