Market Research

Research existing products/competitors to inform product decisions.

When to Use

• Starting a new project and want to understand the landscape
• Cloning or improving upon an existing product
• Identifying gaps or differentiation opportunities
• Validating product direction against alternatives

Process

1. Identify targets: List 3-5 existing products in the space
2. Feature analysis: Document core features of each product
3. Gap analysis: Identify what's missing or underserved
4. Differentiation: Suggest unique value propositions
5. Summarize findings for product decision-making