Newsjack Ads

Find what the audience talked about this week, match one story to something literally true about the product, and write a short ad whose headline carries the joke without naming the news. The ad must still tell a stranger what is sold and why it matters to them. Ship as soon as the gates allow, with a stop date. Do not promise 24 to 48 hours: production, the publication gate, independent review and a cold view take days, and a story picked because it dies in five days will lose that race. That is why the test pick is the longest-lived idea, not the freshest.

Read references/worked-example.md once (a real run, including what went wrong) and references/lessons.md. Before any competitor scan, read references/ad-libraries.md.

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