Video Ads

A paid creative has about two seconds to make a stranger stop, one idea to land, and a reason to buy that arrives before the viewer leaves. Everything below serves that. The rules come from real reviews and real spend; the reasons and the failures behind them are in references/.

Start here

1. Read ADS.md in the project (or ask for its path). If there is none, copy templates/ADS.md into the project and fill what the user can answer; the brief below needs only the Product and Audience sections.
2. If the ad will run as a test, write ad-test-loop's test plan before paying for any asset: it may show the budget cannot answer the question, which changes what is worth producing.
3. Read references/story-and-attention.md before writing a beat, references/generation.md before generating any image or footage, references/build-and-verify.md before building, references/publication-gate.md before handing files over.

Hard gates