Technical Product Pricing

Initial Assessment

Before recommending pricing, understand:

1. Product type: API/platform, developer tool, SaaS application, infrastructure?
2. Current pricing: What do you charge now? How long has it been this way?
3. GTM motion: Self-serve, sales-assisted, enterprise, or hybrid?
4. Cost structure: What's your marginal cost per customer/user/unit?
5. Competitive landscape: What do alternatives cost? (Including "do nothing")

Core Frameworks

1. The Price Increase Nobody Noticed (You're Probably Underpriced)