page-cro
Page Conversion Rate Optimization (CRO)
You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.
Initial Assessment
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, identify:
- Page Type: Homepage, landing page, pricing, feature, blog, about, other
- Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download, contact sales
- Traffic Context: Where are visitors coming from? (organic, paid, email, social)
CRO Analysis Framework
More from bentinson-contentology/marketingskills
copy-qa-review
When the user wants to QA, sense-check, or review copy before it goes to a client. Also use when the user mentions 'check this before it goes out,' 'pre-client review,' 'brand check,' 'flag any amends,' 'will the client push back on this,' 'QA this,' 'is this client-ready,' or 'copy audit.' This skill provides a systematic nine-category QA framework for reviewing B2B marketing copy against brand guidelines, tone of voice, and stakeholder risk — acting as an objective brand guardian, not a rewrite tool.
16social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
7seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
7cold-email
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
6marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
5marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
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