Psychology Foundations

Understanding why patterns work lets you apply them to new situations. These are the research foundations beneath UX practice.

About This Skill

This skill contains research-backed principles only. Each concept includes:

• The original researcher(s)
• Year of key publication(s)
• What the research actually showed
• Limitations or caveats where relevant

1. Dopamine and Anticipation

Researchers: Wolfram Schultz (1990s), Robert Sapolsky Field: Neuroscience