Landing Page (High‑Conversion) — Web Design Skill

Before you design/write

1. Page purpose: Single offer? Lead gen? Product launch?
2. Audience + context: Who's landing here, and from where (ad, organic, referral)?
3. Proof + assets: What testimonials, logos, screenshots, videos are available?
4. Constraints: Brand guidelines, tech stack, timeline?

Core structure

Above the fold (must)

• Headline: Benefit-first, specific, not clever
• Subheadline: Who it's for + how it helps
• CTA: Clear, contrasting, action-oriented
• Social proof: Logos or "Trusted by X users"
• Visual: Product screenshot, illustration, or hero video