Pricing Page (High‑Conversion) — Web Design Skill

Before you design/write

1. Offer + audience: What problem does the product solve? Who is the buyer?
2. Plans: How many tiers? What differentiates them? Usage-based or flat?
3. Objections + risk: What stops someone from signing up? (price, trust, complexity)
4. Proof: Logos, testimonials, case studies, metrics available?
5. Traffic context: Organic? Paid? Referral? Affects messaging urgency.

Core structure

Above the fold (must)

• Headline: value proposition, not "Pricing"
• Subheadline: who it's for + key benefit
• Plan cards: name, price, CTA, 3–5 key features
• Highlighted plan: visual emphasis on recommended tier
• Toggle: monthly / annual (show savings)