Product Content Style Guide

This skill grounds GUI copy decisions in Bitwarden's product content style guide. Apply it to end-user-facing strings only — button labels, error messages, toasts, modals, onboarding flows, empty states, form labels, helper text, link text, and similar. Do not apply to design tokens, code comments, internal/dev-facing strings, or marketing copy.

When in doubt about a specific case, ask before changing copy.

Voice and tone

Voice is constant. Tone flexes with context.

Product voice is approachable, encouraging, and transparent — consistent across platforms.

Tone conveys mood and depends on who you're talking to and what's happening. Security is serious stuff. Users aren't looking for humor or fluff — they want to know their information is safe. So Bitwarden's product tone is almost always serious and respectful.