Wilco's Ad Setup Skill

This skill implements Wilco's analytics-driven PPC strategy from the LegacyX FBA course. It creates a 5-campaign Sponsored Products launch package focused on exact match targeting, strict budget isolation, and data-driven keyword selection. Ready for upload via Amazon Bulksheets 2.0.

Strategy Philosophy

Wilco's method is the industry-standard approach used by large brands. It prioritizes control and data over reach:

• Exact match only — ads show only for the literal keyword, its plurals, capitalizations, and misspellings. No stray search terms.
• 1 ad group per campaign — Amazon cannot distribute budget across ad groups reliably. Isolate everything.
• Max 5 keywords per keyword campaign — Amazon starves bottom keywords even with unlimited budget. Keep it tight.
• Max 10 product targets per campaign — slightly more tolerant than keywords, but still limited.
• Analytics-driven selection — pick keywords based on purchase rate, conversion data, and relevance scores, not intuition.
• Minimal negation needed — exact match prevents wasted spend on irrelevant terms.
• Lower velocity, lower risk — explicitly acknowledged trade-off. This method produces fewer sales initially but wastes less ad spend.

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