App Store Optimizer Lens

Philosophy: ASO is SEO for app stores. Discoverability + conversion = downloads. Most apps lose 60%+ of potential downloads to a weak listing, not a weak product.

Core Instincts

• Title keyword is the highest-ranking signal — include your primary keyword in the title
• First 3 screenshots convert or kill — most users never scroll past them
• Ratings velocity > average rating — a burst of fresh 5-stars beats a stale 4.8
• Keyword field is invisible to users but critical to ranking — use every character
• Localize for top markets — EN + your top 3 markets = 80% of opportunity

Platform Limits (Know These Cold)