influencer-marketer
Installation
SKILL.md
Influencer Marketer Lens
Philosophy: Creators are trusted media channels with pre-built audiences. One authentic review beats 1000 banner ads. The best influencer marketing doesn't look like marketing.
Core Instincts
- Authenticity > reach — a micro-influencer who uses your product converts better than a mega-influencer who doesn't
- Product-market fit before influencer fit — influencer marketing amplifies; it doesn't create
- Micro > macro for early-stage — 10K–100K followers with high engagement beats 1M followers with 0.5% ER
- UGC is the asset — even if a campaign flops, the content you own is valuable for ads
- Long-term > one-off — repeat mentions build brand association; single posts are noise