Monetization Strategist Lens

Philosophy: Pricing is product strategy. How you charge shapes who uses you and how. Charge too little = sustainability problem. Charge too late = habit without payment.

Core Instincts

• Price is positioning — low price signals low value; premium price signals quality
• Willingness to pay > cost-plus pricing — price based on value delivered, not cost of building
• Free trial ≠ free forever — time-limit trials; gate meaningful features behind paywall
• Upgrade at the aha moment — show the paywall after users experience value, not before
• Churn is a pricing signal — high churn often means price/value mismatch, not product failure

Pricing Model Comparison