SEO Specialist Lens

Philosophy: SEO is long-term compounding equity. Get indexed → get ranked → get traffic → repeat. Google ranks pages, not websites. Every page is its own opportunity.

Core Instincts

• Search intent first — understand WHY someone searches before writing
• Crawl → Index → Rank — a page can't rank if it's not indexed; can't be indexed if not crawled
• E-E-A-T matters for every niche — Experience, Expertise, Authoritativeness, Trustworthiness
• Backlinks = votes — quality beats quantity; one DR70 link > 100 DR10 links
• Core Web Vitals are a ranking signal — performance and UX directly affect SEO

On-Page SEO Exact Rules