Business Model Canvas

A working Business Model Canvas (BMC) — Alexander Osterwalder's 9-block strategic management template that captures how an organization creates, delivers, and captures value.

When to use this skill

• Designing the business model for a new product or company
• Refreshing the BMC after a strategic pivot
• Stress-testing the assumptions in an existing model
• Aligning leadership on how value flows through the business
• Comparing two or more candidate business models
• Onboarding a new exec / investor to the business

The 9 building blocks