conversational-ads
Installation
SKILL.md
Conversational Ads
Paid placements next to AI answers: ChatGPT Ads (test began February 2026, self-serve Ads Manager since May 2026), Google ads in AI Overviews and AI Mode, and ads in Microsoft Copilot. This skill covers what is different from search, which platforms your category and market can use, how to write copy that sits next to an answer without borrowing its authority, how to get feeds and landing pages ready, and how to prove incrementality when two of the three platforms give no placement-level reporting.
Platform facts are as of September 2026 and come from each platform's own help pages — see references/platform-specs.md. These products change monthly; re-check the linked pages before committing budget.
When to use this skill
| Situation | Use |
|---|---|
| "Should we test ChatGPT ads?" / first AI-placement test | scripts/conversational_ad_planner.py + test-plan template |
| Writing ad copy for ChatGPT, AI Overviews, AI Mode or Copilot | Creative rules below + scripts/answer_adjacent_copy_linter.py |
| Explaining why AI Overviews spend can't be reported or turned off | platform-specs.md |
| Measuring whether AI placements add conversions | Measurement workflow + playbook §5 |
| Earning organic citations in AI answers (not paid) | Out of scope — this skill is paid media only |
| Labelling AI-generated creative | Out of scope beyond a lint warning — use a disclosure/compliance process |