jtbd-workshop
JTBD Workshop Expert
Overview
Run a Jobs-To-Be-Done (JTBD) workshop end-to-end. This skill is the workshop facilitation companion to the execution/job-stories/ skill (the writing format for backlog stories). Where job-stories/ produces When/Want/So statements for individual backlog items, this skill produces the upstream discovery output -- the job hierarchy, the forces driving switching behavior, and the desired-outcome statements that anchor product strategy.
The workshop synthesizes four JTBD schools: Christensen's milkshake hiring frame, Ulwick's Outcome-Driven Innovation (ODI) with importance/satisfaction scoring, Klement's situation-motivation-outcome canvas (the job story format), and Moesta's switch interview method surfacing the four forces of progress (push, pull, anxiety, habit). A well-run workshop produces three artifacts: a ranked job hierarchy with measurable outcome statements, a forces-of-progress map, and a prioritized opportunity list ready to feed PRDs, OKRs, or roadmap themes.
Core Capabilities
- Workshop facilitation -- 2hr / 4hr / 8hr agendas with time-blocked outcomes
- Switch interviews -- four-anchor timeline script (First Thought -> Passive -> Active -> Deciding -> First Use)
- Forces-of-progress mapping -- push, pull, anxiety, habit canvas and the switch equation
- ODI outcome scoring -- Ulwick outcome statements with Importance x Satisfaction opportunity scores
- Handoff -- opportunity statements into assumptions, experiments, PRDs, and roadmap themes