launch-strategy
Installation
SKILL.md
Launch Strategy
Category: Marketing Tags: product launch, feature release, Product Hunt, go-to-market, launch playbook, announcement strategy
Overview
Launch Strategy provides the complete playbook for launching products and features that build momentum, capture attention, and convert interest into users. A product launch is not an event -- it is a campaign with pre-launch, launch day, and post-launch phases. Shipping without a launch plan is leaving growth on the table.
Launch Tiers
Not every release deserves the same effort. Classify first.
| Tier | What It Is | Marketing Effort | Examples |
|---|---|---|---|
| Tier 1: Major Launch | New product, major pivot, rebrand | 4-8 weeks prep, all channels | New product launch, platform launch |
| Tier 2: Feature Launch | Significant new capability | 2-4 weeks prep, owned + select channels | Major feature, integration, new plan |
| Tier 3: Update | Improvement to existing feature | 1 week prep, owned channels only | Performance improvement, UI refresh |
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