LinkedIn Engagement Analytics

A post gets two hundred reactions and the author concludes it worked. Nobody checks who the two hundred were. Often a third are colleagues, a third are recruiters and vendors, and the people the post was written for are a handful. The next post is modelled on the "successful" one, and the account drifts toward whatever earns the most reactions from the widest crowd, away from the readers it was meant to reach.

This skill answers a narrower question than "how did it do": of the people who responded, what share were the people it was for, and is that better or worse than this author's own recent posts? It classifies each engager's headline into a seniority band and a function, sets aside colleagues, compares the mix with a target audience written beforehand, and states the result with an interval so that noise is not reported as a change. It works offline, from an export the user supplies. It does not collect engagement data, log in to anything, or call any service.