Marketing Psychology

Applied behavioral science for marketing — identifying which psychological principles apply to specific challenges and showing exactly how to implement them. The skill diagnoses behavioral barriers, prescribes 2-3 relevant principles from a catalog of 70+ mental models, and turns them into concrete, testable changes to landing pages, pricing, email, copy, and ads.

Core Capabilities

• Behavioral diagnosis — map the decision journey, identify barriers (cognitive load, choice paralysis, trust deficit, friction), and prescribe matching principles
• Mental model catalog — 70+ principles across buyer psychology, persuasion/influence, pricing, design/UX, and growth
• Application by challenge — principle-by-principle playbooks for landing pages, pricing pages, email, churn reduction, and ad creative
• Pricing & conversion frameworks — three-tier/decoy pricing design, the trust cascade, the micro-commitment ladder
• Copy techniques — loss vs. gain framing, specificity bias, future pacing
• Ethical application — the persuasion/manipulation line, anti-dark-pattern boundaries, A/B testing discipline

When to Use

• A page, pricing tier, email, or ad is underperforming and you need a behavioral root-cause diagnosis
• You are designing or optimizing a pricing page (anchoring, decoy, charm pricing, tier structure)
• You want to apply psychology to copy or campaign creative with specific, testable changes
• You need to audit existing assets for missing persuasion principles or dark patterns