Paywall & Upgrade Screen CRO

Production-grade framework for in-product upgrade flows. Covers feature gate design, usage limit UX, trial expiration sequences, upgrade trigger timing, dark pattern avoidance, and ethical monetization. Distinct from public pricing pages (use page-cro for those) -- this focuses on in-product moments where users have already experienced value.

Table of Contents

• Initial Assessment
• The Value-First Principle
• Paywall Trigger Architecture
• Paywall Screen Design
• Feature Gate Patterns
• Usage Limit UX
• Trial Expiration Flows
• Timing and Frequency Rules
• Upgrade Flow Optimization
• Dark Pattern Avoidance
• Platform-Specific Considerations
• Metrics and Benchmarks