Pricing Strategy

Production-grade SaaS pricing framework covering the three pricing axes (value metric, packaging, price point), value-based pricing methodology, tier architecture, pricing research methods, pricing page design, price increase execution, and competitive pricing positioning. Pricing is positioning -- the right price communicates as much about your product as your marketing does.

Use when

• The user asks to "design pricing", "set prices", or "choose a value metric"
• Pricing tiers need to be restructured (Good-Better-Best, add/remove tiers, repackage features)
• A price increase is planned and needs execution design (strategy, timing, communication, grandfathering)
• Conversion on the pricing page is flat or declining
• Freemium vs free trial decision needs to be made, or the freemium tier is cannibalizing paid
• Competitor pricing shifts require a positioning response
• The user says "our pricing feels off" or asks for a pricing audit

Table of Contents

• Operating Modes
• The Three Pricing Axes